Biometric Techniques & Services
Remote Field Study With AI Support
Remote biometric field studies with artificial intelligence support via partnership of RealEye. With this strong and new way, biometric data as eye-tracking, facial micro mimic response could be harvested from remote users. In this way, international reliable and scaleable research was stronger than before for any kind of stimuli and study!
User Experience (UX) and User Research
With Advanced Media Technologies Research Lab support any kind of user interface design without screen scale or resolution border could be tested and analyzed to understand user experience quality. Also, user behaviors in any field such as pro-gamer, e-commerce customer, etc. could be detected and analyzed with AMT-LAB remote or on-field biometric data tools.
Quantitative data can be obtained by creating heat maps and saccades after eye-tracking and then in-depth interviewing or think-aloud protocol the participant on the outputs. In addition, the participants’ eye fixation times during the research, changes in their heart rate and skin conductivity, and their answers to the survey questions are collected within the scope of quantitative data. The method is chosen according to the type of the problem, and a mixed-method approach can also be applied by obtaining both qualitative and quantitative data together.
Participant Supply for Research
We are aware of how difficult it is to find participants. We quickly supply participants from different demographics for your research. In this way, instead of spending time looking for participants, you can focus on how you want the research to be done and reach the research results faster. We plan to expand this service in the near future to include participants from many countries and different cultures.
The places where people first look, focus or look for a long time provide a lot of information about behavioral and cognitive processes. The eye-tracking technique, which makes it possible to conduct research in many areas from marketing research to the examination of advertising effectiveness, from early age diagnosis to driver experience, can be carried out in the laboratory as well as in the field. After eye-tracking analysis, a large number of data such as heat maps, gaze plot, fixation time can be obtained.
Electrodermal Activity (GSR)
The galvanic skin response (GSR), also called electrodermal activity (EDA), is used to measure the temperature and electrical conductivity of the skin, which varies with moisture level. GSR is used to detect and measure psycho/physiological responses in marketing research. In the galvanic skin conductivity technique, there is a change in electrical resistance depending on the conductivity of the sweat glands as a result of the responses of the individuals to the stimulus. Using it together with eye-tracking and heart rate data makes it easier to understand the responses of individuals to stimuli.
Facial Expression Analysis
Emotions undoubtedly explain many human behaviors to a significant extent. Micro expressions and emotional states of the subjects can be detected through the camera via the software. Relatively, it creates an advantage in terms of providing a more natural atmosphere to the participant. Being able to examine 43 facial muscles at the same time and detecting 6 basic emotions (sadness, dislike, anger, jealousy, smile, surprise) are among the advantages of facial expression.
PPG to Heart Rate
Individuals’ responses to stimuli can be studied by examining changes in heart rate. In order to understand situations such as positive or negative reactions, instant or retrospective interviews are applied to the participants, or support is obtained from facial expression analysis data. PPG data can be collected by the sensor attached to the earlobe and evaluated simultaneously with other techniques.
Mouse tracking began to be used in human-computer research at the end of the 70’s. Mouse tracking, which has been used frequently for emotion analysis and attention research in recent years, is used in a wide range of areas, from the usability research of e-commerce sites to the detection of neurological motor disorders such as Parkinson’s disease.
With our lab, biometric data as eye-tracking, facial micro expression response, rPPG values and GSR+ could be harvested from both remote and on filed participants. In this way, international reliable and scaleable research was stronger than before for any kind of stimuli and study!
+ Remote Biometric Data Harvesting
+ UX & UI Research and Analysis
+ Quantitative and Qualitative Reports
+ Eye-Tracking with Glasses
+ Electrodermal Activity & PPG
+ Facial Recognition & Analysis
+ Mouse Tracking
+ Generating User Testing Senarios
Aydın Adnan Menderes University
Faculty of Communication
Main Campus, Central Lecture Building
C Block, 3rd Floor, Efeler