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Purpose of the study; It is to increase the awareness of the potential and usage areas of the tools of the “biometric data harvesting” technique and to make suggestions for future research. It is thought that remote biometric data harvesting will provide great convenience to cross cultural studies where participants from all over the world can be included cost-effectively. Eye tracking within the FACS technique provides an integrated method solution for web-based research. The combined use of GSR, HR and FACS techniques for biometric measurements and their support with traditional methods are also recommended for future studies. It has been suggested that studies can be conducted on biometric data harvesting for areas such as brand, usability, customer/user/consumer/player experience, e-sports
Conference paper can be accessed at: https://www.researchgate.net/publication/356854956_Biometric_Data_Harvesting_Proposals_on_Remote_Biometric_Data_Gathering_and_Measurements_in_Human_Behaviours_Scope
We had an online coffee break talk with RealEye.io about our research. RealeEe.io, which is of Polish origin, enables eye tracking and emotion detection (from facial muscle movements) through camera hardware with the artificial intelligence-based software they have developed. These new methods, which provide reliable psycho/physiological measurements, bring a different dimension to human behavior and neuromarketing research. We get the chance to measure and evaluate our unconscious reactions, which we cannot measure with traditional methods (survey, interview).
Seçkin Aydın shared details about the thesis project and gave information about the projects and articles they carried out as a Lab. At the end of the meeting, Adam who is CEO of RealEye.io, wishing success in the projects that we are running as AMT lab, offered their pro software license to be used in academic research free of charge for a period of 3 months.
Biometric data harvesting (BDH) is a technique that covers the processes of collecting data consisting of people’s psycho/physiological responses to a certain stimulus with biometric tools and obtaining mature mixed data as a result of supporting these data with traditional methods such as questionnaires and interviews. The data obtained with BDH are converted into numerical and/or visual outputs by means of various software and enable to reach meaningful information. With qualitative techniques such as retrospective interviews and focus group interviews, it is possible to go down to the source of the psycho/physiological responses obtained as a result of BDH and to verify and mature the biometric data.
The inclusion of personal computers in daily life has led to the emergence of a new form of interaction called human computer interaction (HCI). The rapid transformation in technology has made the concept of HCI even more important. Academic studies to understand human behavior with HCI are generally carried out with traditional data collection tools such as questionnaires, focus groups and interviews. However, the inconsistency between the attitudes and behaviors of the participants causes debates about the use of traditional methods in human behavior research. At this point, biometric data tools, which take their source from the real physiological reactions of humans, come to the fore with their reliability. In addition, the fact that many human behaviors occur at the unconscious level reveals the importance of biometric methods that can measure the unconscious psycho/physiological reactions of individuals.
It is thought that remote biometric data harvesting will provide great convenience to cross cultural studies where participants from all over the world can be included cost-effectively. Eye tracking within the FACS technique provides an integrated method solution for web-based research. The combined use of GSR, HR and FACS techniques for biometric measurements and their support with traditional methods (retrospective interviews and questionnaires, etc.) are also recommended for future studies. It has been suggested that studies can be conducted on biometric data harvesting for areas such as brand, usability, customer/user/consumer/player experience, e-sports.
Dental anxiety is an emotional state during which various emotional/motivational changes (concern, fear, stress, and/or excitement) are observed. The effects of this anxiety can impact both the patient and the dentist. The majority of patients experience significant general stress due to previous experiences or environmental factors. Patients with severe anxiety cannot usually suppress their fear, and their emotional reactions, such as vomiting, crying, screaming, etc., may interfere with the surgical intervention. Therefore, general anaesthesia and/or sedation may be necessary. A detailed examination of the patient and the selection of an appropriate approach may help prevent the use of general anaesthesia and sedation; that is, it may allow for the intervention to be conducted under routine clinical conditions. Unnecessary and high-risk procedures are thus avoided, and an atmosphere of mutual trust is established between patient and dentist.
M. Seçkin Aydın attended the V. International Applied Social Sciences Congress (C-IASOS – 2021) on October 8, 2021. Presenting the paper titled “A General Evaluation of Neuromarketing Techniques” at the congress, Aydın explained the neuromarketing practices and techniques that have been frequently mentioned recently. He drew particular attention to biometric methods and stated that biometric methods are much more cost effective than brain imaging methods in terms of being easy and reliable to use.
Behiç Alp Aytekin gave information about biometric methods and AMTLAB, which he founded within Aydın Adnan Menderes University, at the International Accessibility Congress. At the congress, where AYTEKIN had the chance to talk about the opportunities and projects that AMTLAB has, he expressed the work he plans to do with his lab team in the last period.
AYTEKIN, who is a faculty member of the Visual Communication Design Department of the Faculty of Communication, explained that it is possible to use biometric methods in many different disciplines such as marketing, health, e-sports, and public relations apart from the communication design department. AYTEKIN, who plans to achieve many successes with his team, underlined that they act as a bridge between the university and the private sector and that they want to transfer academic knowledge and practices to the sector in the best way.
AYTEKIN stated that he intends to provide optimization studies in many areas such as brand reputation, product and package design, e-commerce site interface, e-sports player performance development, and user experience with biometric methods.
With our lab, biometric data as eye-tracking, facial micro expression response, rPPG values and GSR+ could be harvested from both remote and on filed participants. In this way, international reliable and scaleable research was stronger than before for any kind of stimuli and study!
+ Remote Biometric Data Harvesting
+ UX & UI Research and Analysis
+ Quantitative and Qualitative Reports
+ Eye-Tracking with Glasses
+ Electrodermal Activity & PPG
+ Facial Recognition & Analysis
+ Mouse Tracking
+ Generating User Testing Senarios
Aydın Adnan Menderes University
Faculty of Communication
Main Campus, Central Lecture Building
C Block, 3rd Floor, Efeler