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RealEye.io / Coffee Break Talks – Mustafa Seçkin Aydın

Coffee Break Talks with RealEye.io

We had an online coffee break talk with RealEye.io about our research. RealeEe.io, which is of Polish origin, enables eye tracking and emotion detection (from facial muscle movements) through camera hardware with the artificial intelligence-based software they have developed. These new methods, which provide reliable psycho/physiological measurements, bring a different dimension to human behavior and neuromarketing research. We get the chance to measure and evaluate our unconscious reactions, which we cannot measure with traditional methods (survey, interview).

AMTLab was supported by RealEye.io

Seçkin Aydın shared details about the thesis project and gave information about the projects and articles they carried out as a Lab. At the end of the meeting, Adam who is CEO of RealEye.io, wishing success in the projects that we are running as AMT lab, offered their pro software license to be used in academic research free of charge for a period of 3 months.

Behiç Alp Aytekin’s presentation at the International Accessibility Congress

Behiç Alp Aytekin gave information about biometric methods and AMTLAB, which he founded within Aydın Adnan Menderes University, at the International Accessibility Congress. At the congress, where AYTEKIN had the chance to talk about the opportunities and projects that AMTLAB has, he expressed the work he plans to do with his lab team in the last period.

AYTEKIN, who is a faculty member of the Visual Communication Design Department of the Faculty of Communication, explained that it is possible to use biometric methods in many different disciplines such as marketing, health, e-sports, and public relations apart from the communication design department. AYTEKIN, who plans to achieve many successes with his team, underlined that they act as a bridge between the university and the private sector and that they want to transfer academic knowledge and practices to the sector in the best way.

AYTEKIN stated that he intends to provide optimization studies in many areas such as brand reputation, product and package design, e-commerce site interface, e-sports player performance development, and user experience with biometric methods.